Ms. Hogshead, 31, said she is interested in pursing development of a full fledged advertising agency while Mr. Robaire plans to continue working in collaboration with other advertising agencies to tackle creative problems.
"It is a format that has worked out well," said Mr. Robaire. Ms. Hogshead believes it is a good time to start an agency because of the availability of talent and other resources. "Absolutely, by no means is this a decision made by finances," he said.
The team had been together for three and a half years and won numerous advertising honors, including bowls presented at the Ad Club of Los Angeles' Belding Awards. On July 19, Kirk Souder, 39, announced his departure from Ground Zero, a Los Angeles shop he helped found with creative partner Court Crandall along with Chairman Jim Smith. -- Alice Cuneo