Investment bank Roberston Stephens, reported Dec. 29 a slowdown in traffic as well a drop in customer-satisfaction levels during week six (Dec. 18-Dec. 24) of its second annual Holiday Online Shopping Study. The survey, done in conjunction with BizRate.com, gathered data from more than 3,700 respondents. Roberston attributed the slowdown in online shopping to consumers' fears that last-minute purchases couldn't be delivered in time for the holidays. As a result, it believes that most e-tailers were unable to take advantage of last-minute purchases. It also found the Web sites of traditional marketers such as Wal-Mart, Target and J.C. Penney Co. received below-average customer satisfaction ratings for their Web sites.
Copyright December 2000, Crain Communications Inc.