Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Kraft Foods

Title: President-CEO

Agency roster: J. Walter Thompson USA; Leo Burnett USA; Foote, Cone & Belding; Ogilvy & Mather Worldwide;

Y&R Advertising.

U.S. Budget: $800 million

Power play: As the person in control of the biggest budget of top food marketers, Mr. Eckert spearheaded a move to agency consolidation. Years on list: Two.

Most Popular
In this article: