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Ford Motor Co.

Title: Group VP-marketing and sales for Ford Automotive Operations

U.S. budget: $1.09 billion

Agencies: W.B. Doner & Co., J. Walter Thompson USA, Ogilvy & Mather Worldwide, and Y&R Advertising

Power play: He launched new corporate brand campaign via new agency. He instituted new labor-incentive compensation deals with agencies from fee-based.

Year on list: Four.

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