The Omnicom Group agency in New York also began the year with what many called the "BBDO Bowl," a reference to the 7-plus minutes of commercial time BBDO Worldwide had on the Super Bowl. It ended with the highly acclaimed "New York Miracle" campaign, a series of six spots featuring celebrities such as Robert De Niro and Billy Crystal, designed to lure tourists back to the Big Apple for the post-Sept. 11 holidays. In between, BBDO won $352 million in net new business, including being named agency of record for Tricon Global Restaurants' KFC Corp.'s $165 million account. Its biggest loss was the Dell Computer Corp. account. Tricon's Pizza Hut, also at BBDO, seeks another agency for special projects.
Much will depend on Mr. Robertson, who is charged with leading the integration of the U.S. offices. BBDO was able to avoid layoffs in 2001, but 2002 may be a different story.