Elton John is singing the praises of milk. The popular singer/songwriter is the latest superstar to bear a milk mustache in the ongoing campaign from Dairy Management, Inc. and the National Fluid Milk Processor Promotion Board. The new print ad, from Bozell, New York, will debut in the Dec. 25 issue of Time magazine with copy that reads, "I'm still standing. Want strong bones? Drinking enough lowfat milk now can help prevent osteoporosis later." Sir Elton will donate his fee for the ad to the Elton John AIDS Foundation.
Copyright December 2000, Crain Communications Inc.