starts nat'l push

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Rock Financial Corp., Bingham Farms, Mich., launched the first national campaign for, a direct mortgage lender on the Internet. Commercials in the estimated $20 million broadcast and print effort debuted nationally on outlets including CNN, CNBC and TNT. The campaign from Perich & Partners, Detroit, emphasizes how easy, convenient and cost-effective it is to secure a home loan online via

Copyright July 1999, Crain Communications Inc.

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