×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

RockLoans.com starts nat'l push

Published on .

Rock Financial Corp., Bingham Farms, Mich., launched the first national campaign for RockLoans.com, a direct mortgage lender on the Internet. Commercials in the estimated $20 million broadcast and print effort debuted nationally on outlets including CNN, CNBC and TNT. The campaign from Perich & Partners, Detroit, emphasizes how easy, convenient and cost-effective it is to secure a home loan online via RockLoans.com.

Copyright July 1999, Crain Communications Inc.

In this article:
Most Popular