Rodale on AT&T service

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AT&T and Rodale Press will bring information from Rodale's health magazines and books online via AT&T's Personal Online Services health and fitness service, due to begin in June. Rodale will develop interactive applications for AT&T based on Men's Health, Prevention, Heart & Soul and a variety of Rodale books. Consumers will be able to access the service through the World Wide Web. It's the first subscription and ad-supported consumer service AT&T plans to introduce. A new Rodale online sales team will handle ad sales.

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