Rodale, a publisher of healthy active living information, has taken a minority equity position in MotherNature.com, an Internet retailer of vitamins, supplements, minerals, and other natural and healthy living products. While financial terms of the deal were not disclosed, part of the agreement makes MotherNature.com the exclusive supplement site with access to online content from over 150 leading health books published by Rodale. Rodale also has equity positions in Petsmart.com and in Women.com. In all three investments, Rodale and its partners cooperate on joint marketing and promotional activities.
Copyright October 1999, Crain Communications Inc.