RODALE TITLE ADOPTS A SPANISH ACCENT

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Hoping to tap into a growing market without an apparent leader, Rodale will launch Prevention en espanol this fall.

The Spanish-language version of the digest-size wellness magazine is aimed at establishing Prevention as a top source of health information among the country's burgeoning Hispanic population, currently estimated at 29 million. Additionally, the magazine will be distributed in 20 countries in Latin and South America.

The monthly, to be jointly published with and distributed by the Ideas Publishing Group, will be launched with a December edition.

"There's definitely a need among Hispanics and in Latin America for health information and there's a tremendous lack of it," said Eddie Sollie, senior VP at GCI Healthcare, Miami, who specializes in healthcare marketing to Spanish-speaking populations.

Prevention en espanol is only one of a handful of new titles pitching the Hispanic community. Vogue en Espanol will launch with an October issue, and last week TV Guide disclosed plans for a weekly Spanish insert, beginning in October

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