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RODALE TITLE TRIES RUSSIA

By Published on .

Rodale Press' Men's Health is entering its sixth market outside the U.S. with a Russian edition debuting in mid-December.

Rodale is teaming up with Moscow's Independent Media, which also publishes the Russian edition of Cosmopolitan.

"This is one of the most ambitious undertakings we've had in the international marketplace, and one of the most important," said Jeff Morgan, worldwide publisher of Men's Health.

The magazine will be distributed in major Russian cities as an every-other-monthly with an initial circulation of 50,000 at a newsstand price of about $4.

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