Carl's Jr., the West Coast burger chain, has pulled its ads featuring Dennis Rodman in light of the basketball superstar's recent suspension. Mr. Rodman had been pitching the chain's Double Dripper burgers. The ads play off the fact that the burgers are messy. The Chicago Bulls forward was suspended without pay by the National Basketball Association last week for a minimum 11 games and fined $25,000 for kicking a court-side photographer in the groin. The chain told the Los Angeles Times
it had not decided whether the move was temporary or permanent. Mr. Rodman began his relationship with Carl's Jr. early last year, when the burgers were first introduced.
Another Rodman tie-in partner, Eastman Kodak Co., appears to have emerged unscathed by the basketball player's suspension. Kodak created one ad featuring Rodman, to hawk its Advantix cameras. Mr. Rodman said in the commercial, created by J. Walter Thompson, New York, that he wanted the camera "so bad he was willing to be good.
Copyright January 1997, Crain Communications Inc.