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Rodman for Carl's Jr.

Published on .

Chicago Bulls forward Dennis Rodman stars in the latest CKE Restaurants spot for Carl's Jr. outlets. As part of the chain's "messier, drippier" campaign, the 60-second spot shows a tattoo from Mr. Rodman's arm coming alive to eat a drip from the hamburger. The spot ends with a shot of Mr. Rodman's hair, in yellow, with a red Carl Jr.'s star logo. Mendelsohn/Zien, Los Angeles, created the spot, which breaks regionally on NBA playoffs telecasts.

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