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New role for TBS ad chief Heyer

Published on .

Turner Broadcasting System's top ad sales executive, Stephen J. Heyer, was given expanded duties in a newly created post as TBS president-chief operating officer under TBS CEO Terence F. McGuirk. Mr. McGuirk, who drops the president's title, remains TBS chairman. Mr. Heyer has been TBS president-worldwide sales, marketing, distribution and international networks group. In his new role, he will become involved in program purchasing decisions and strategies in collaboration with the heads of individual TBS cable networks. He will relocate to Atlanta from New York. Top TBS ad sales managers will continue to report to Mr. Heyer. TBS said Mr. Heyer will maintain a New York office and make regular trips to the city "to keep our advertising relationships strong."

Copyright January 1998, Crain Communications Inc.

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