Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Ford Motor Co.'s Customer Service Division seeks to drive traffic to dealers' service departments by pushing brand-name tires at competitive prices in its national "America's newest tire store" TV campaign, breaking today. The work from Ogilvy & Mather, Dearborn, Mich., sends tires bouncing out of a blueprint-style auto dealership, flashing brand names -- Goodyear, General Tire, Michelin
Most Popular
In this article: