Rolls-Royce Motor Cars and sister luxury car marketer Bentley Motor Cars, both Crewe, England, unveiled their first Web site at Switzerland's Geneva Motor Show. The site
is part of an integrated global branding campaign and marks the debut of the Silver Seraph model. Omnicon Group units Think New Ideas, New York, and Premier Interactive, London, co-produced the site.
Copyright March 1998, Crain Communications Inc.