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Rolo's elephant snares Grand Prix at Cannes

Published on .

Two Amsterdam agencies fought it out for the International Advertising Festival's Grand Prix last week, but the charming commercial from Lintas for Nestle's Rolo candy edged out Wieden & Kennedy's Nike commercial pitting a human soccer team against a squad of evil opponents.

The U.S. scooped up the most Gold Lions, with seven of the 17 golds awarded for TV, compared to just two for the U.K. Altogether, the U.S. won 18 Lions out of 78 given for TV.

In the Grand Prix winning spot, a child offers a young elephant his last Rolo candy, then snatches it away. Years later, the grown man, in an identical sweater, watches another circus parade and encounters the same elephant. The elephant remembers and slaps the man with its trunk.

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