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Rosa to distribute Snapple, Gatorade in Taiwan

Published on .

Quaker Oats and Taipei-based Rosa Foods have signed an agreement authorizing Rosa as the Taiwan distributor for Snapple and Gatorade. Rosa will begin supplying the two beverages to 5,000 outlets immediately with the number increasing to 10,000 by next spring. Per capita sales of sports drinks in Taiwan are thought to be second only to those in the U.S. among the world's major markets with total sales exceeding 1.1 million cases per month.

Copyright August 1996 Crain Communications Inc.

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