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Ross Roy going all-Chrysler

Published on .

Omnicom Group's Ross Roy Communications, Bloomfield Hills, Mich., on Tuesday morning told clients it will resign all of its non-Chrysler Corp. business, estimated at around $55 million, by the end of the year to become an exclusive agency for Chrysler. Chrysler accounts for 90% of the shop's over $500 million in billings. Ross Roy declined to say how many staffers would be laid off, but two insiders estimated the total could be 50 to 100. Janet Muhleman, exec VP heading Ross Roy's non-car business, may split along with non-Chrysler staffers to form a new shop or join another Detroit agency to keep the business, which includes First Chicago Bank and Masco Corp., marketer of Thermidor appliances.

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