Ross Roy heads for Omnicom in $50M deal

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Omnicom Group apparently has emerged as the winner in the battle for Ross Roy Communications, acquiring the Bloomfield Hills, Mich., agency for $50 million. The agency will run autonomously and fall under the Omnicom umbrella rather than merge its operations with BBDO Worldwide. Chairman-CEO Peter Mills retains his position as head of the agency. The deal is expected to be announced this week. Adman Richard Humphreys is said to have made a competitive bid, but with less upfront money, and is also believed to have wanted Ross Roy so that he could then combine with Bozell. Both are Chrysler agencies.

adman Bedbury
Starbucks Corp. has hired Scott Bedbury, former Nike worldwide ad director, to fill the position of senior VP-marketing. Mr. Bedbury, who resigned his Nike post last year, will assume his new responsibilities in early June. The hiring is part of Starbucks' effort to position itself as a worldwide brand. Mr. Bedbury will oversee Starbucks' current agency review; a decision is expected in early July. Incumbent EvansGroup, Seattle, isn't in the review, in which about 15 shops are vying. Nike agency Wieden & Kennedy, Portland, Ore., with whom Mr. Bedbury had a close relationship, isn't in the review, as its work for Coca-Cola Co. presents a conflict.

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