Mr. Rothenberg will author an every-other-weekly column on advertising, marketing and media (see Page 34). The column will alternate with James Brady's essay in the Viewpoint section.
Mr. Brady, who is devoting more time to writing books, will continue to write his "Brady's Bunch" column on a weekly basis.
"Randy is one of the most insightful writers and thinkers in this business, and has a great ability to spot trends and put things in perspective," said Scott Donaton, executive editor of Advertising Age. "The one-two punch of Jim Brady and Randy Rothenberg, along with Rance Crain's weekly column, is an unbeatable combination."
Mr. Rothenberg is an author and print journalist with extensive experience covering marketing and media. He held various roles at The New York Times from 1986-91, including daily advertising columnist. He left the Times to complete the book, "Where the Suckers Moon: An Advertising Story." He later served as a senior writer, columnist and editorial director of Esquire.
In addition to his Ad Age role, Mr. Rothenberg is a contributing editor to Wired.