Roto-Rooter goes live on the Web

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Plumbing company Roto-Rooter uncapped its corporate Web presence Thursday. The site will feature plumbing and maintenance tips, a list of store locations nationwide, employment/franchise opportunities, and -- not to take itself too seriously -- humorous plumbing trivia and the history of plumbing. The obligatory game is an interactive piece called "Pipe Dreams."Picked as "Site of the Day" by Yahoo! and Netscape, was designed by Cadre Computer Resources in Cincinnati.

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