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New round of Rold Gold 'Pretzel Boy' ads

Published on .

Frito-Lay Co., Plano, Texas, said the first of its three-part commercial series for Rold Gold pretzels will make its debut during NBC's telecast of the 1996 Summer Olympics opening ceremonies July 19. The spots feature "Pretzel Boy" Jason Alexander and the Chicago Bulls' Scottie Pippen, a member of the U.S. "Dream Team" basketball squad. Agency is DDB Needham Worldwide, Chicago.

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