Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Roundtable participants

Published on .

Joe Charno, VP-online marketing, Sears, Roebuck & Co.

Lawrence Flanagan, senior VP-North America marketing, MasterCard International

David Green, senior marketing officer, McDonald's International

Kerry Olin, director of i-marketing, Procter & Gamble Co.

David Rooney, director, CRM, DaimlerChrysler

Paula Sneed, president, e-commerce division, Kraft Foods

Most Popular
In this article: