×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ROUTE 66 TALL TALES TOLD

Published on .

Kmart Corp. promotes its Route 66 apparel brand with TV spots built around legends surrounding the famous roadway. In a spot that broke April 18, Nascar driver Darrell Waltrip tells the tall tale of a race car bought for $10.
Most Popular
In this article: