Land Rover North America tapped Omnicom Group's GSD&M, Austin, Texas, for its $30 million creative account, following presentations the week of March 20. Incumbent Grace & Rothschild, New York, wasn't in the review. GSD&M, which has long coveted a car account, bested finalists Kirshenbaum Bond & Partners, New York, and Crispin Porter & Bogusky, Miami. Ford Motor Co.'s deal to acquire Land Rover from Germany's BMW could shorten the relationship, industry observers speculated. Omnicom Group shops handle several major DaimlerChrysler brands. Ford could not be reached for comment.
Copyright March 2000, Crain Communications Inc.