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Rover review proceeds despite sale

Published on .

Land Rover North America will continue its agency review, even after German parent BMW sold the Rover Group unit to Ford Motor Co. Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami; and GSD&M, Austin, Texas, will all present this week for the creative portion of the $30 million account. Grace & Rothschild, New York, had handled. While Crispin and Kirshenbaum are independent, GSD&M is owned by Omnicom Group, whose TBWA Worldwide and BBDO Worldwide agencies handle Ford rivals Nissan Motor Corp. and DaimlerChrysler, respectively.

Copyright March 2000, Crain Communications Inc.

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