Land Rover North America will continue its agency review, even after German parent BMW sold the Rover Group unit to Ford Motor Co. Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami; and GSD&M, Austin, Texas, will all present this week for the creative portion of the $30 million account. Grace & Rothschild, New York, had handled. While Crispin and Kirshenbaum are independent, GSD&M is owned by Omnicom Group, whose TBWA
Worldwide and BBDO
Worldwide agencies handle Ford rivals Nissan Motor Corp. and DaimlerChrysler, respectively.
Copyright March 2000, Crain Communications Inc.