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ROYAL AHOLD NARROWS LIST TO THREE IN $10 MILLION REVIEW

Published on .

(Aug. 9, 2001) -- Royal Ahold's Stop & Shop Supermarket Co., Quincy, Mass., today has named three finalists in its search for an agency to handle its estimated $10 million account.

Finalists are Omnicom Group's Merkley Newman Harty, New York; Cronin & Co., Glastonbury, Conn.; and Interpublic Group of Cos.' Mullen, Weham, Mass.

Eliminated were Wolf Group, New York, as well as Holland Mark and Velocity, both Boston. The incumbent, Havas Advertising's Arnold Worldwide, Boston, did not participate.

Pile & Co., Boston, is handling the review. A decision is expected in early September.

The grocery store has more than 300 stores in the Northeast. -- Hillary Chura

Copyright August 2001, Crain Communications Inc.

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