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Royal Caribbean keeps Media Edge for buying

Published on .

Royal Caribbean Cruises has opted to leave the bulk of its $50 million-plus media buying account for its Royal Caribbean and Celebrity lines at the Media Edge, New York, following a review. The marketer did shift the estimated $12 million print buying account for its Royal Caribbean line to Arnold Communications, Boston. Zenith Media Services, New York, also competed. Arnold Communications won the Royal Caribbean creative account last year.

Copyright January 2000, Crain Communications Inc.

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