Royal Caribbean Cruises, Miami, narrowed the finalist list in its direct review to OgilvyOne
and FCB Direct, both New York; Rapp
Collins Worldwide, Dallas; and McKinney & Silver, Raleigh, N.C. (pitching with Knowledgebase Marketing, Chapel Hill). A decision on the estimated $15 million account is expected late next month.
Copyright December 1998, Crain Communications Inc.