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ROYAL DUTCH/SHELL NARROWS MEDIA SEARCH

Published on .

(Aug. 13, 2001) -- Royal Dutch/Shell Group has narrowed its search for a media agency to handle its global media business worth approximately $150 million, according to executives close to the review.

It is believed that both media buying and planning are up for grabs. The list of competing agencies was pared down from six undisclosed semifinalists to three finalists. In the U.S., the incumbent media shop is WPP Group's MindShare. It was not determined at press time if MindShare made the cut.

Copyright August 2001, Crain Communications Inc.

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