Royal Jordanian Airlines places ad in Israel

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Less than a week after Jordan voted to lift the trade boycott against Israel, Royal Jordanian Airlines broke an English-language spot, created in-house, on Israel's TV Channel 2, the first Jordanian advertiser in history to advertise on Israeli TV. Royal Jordanian Airlines doesn't fly into Israel but has rights to fly over it. The airline spends about $5 million on advertising yearly.

Copyright August 1995 Crain Communications Inc.

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