Rubbermaid, Wooster, Ohio, hired Martin/Williams, Minneapolis, as agency of record in its consolidation review, approximately $10 million in billings. Martin/Williams will handle advertising for Rubbermaid Home Products and Little Tikes toys, previously handled by Meldrum & Fewsmith, Cleveland. Meldrum withdrew from the review last week because of a client conflict. Rojeck Marketing Group, Cleveland, handled the review.
Copyright December 1997, Crain Communications Inc.