Rubbermaid, Wooster, Ohio, said it will launch a 130-city "Tap Into Great Taste" tour in Atlanta July 6 to introduce its Filtered Water Bottles. More than 20,000 free "water bottles with a filter" will be distributed at beaches, parks, health clubs and festivals. The promotion runs through Sept. 7. Tortorici & Co., Atlanta, handles. Print ads from Martin/Williams, Minneapolis, support. Ad copy includes headlines such as "Drink free water again. Introducing the water bottle with a filter." Spending was not disclosed.
Copyright July 1998, Crain Communications Inc.