The incumbent agency on the account, Omnicom Group's BBDO West, San Francisco and Los Angeles, retains Pioneer's mobile entertainment division. Spending on that account is estimated at $5 million.
Other contenders for the home entertainment account included independent shop DGWB, Santa Ana, Calif., and Krueger, Torrance, Calif. Rubin Postaer is based in Santa Monica, Calif.
A Rubin Postaer executive said he was notified officially of the decision Monday. The win was a big one for the shop, which handles automotive brands, Honda and Acura. The agency will prepare a campaign for this fall for the launch of Pioneer's new plasma TV and DVD recorder.
Executives at the Long Beach, Calif.-based electronics firm did not return calls seeking comment.