RUBIN POSTAER GOES WORLD WIDE WEB-O-MATIC; DIAMOND DEPARTS AMERITECH NEW MEDIA;

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Rubin Postaer & Associates, Santa Monica, Calif., is the latest agency to move onto the World Wide Web. RPA-O-MATIC, scheduled to open today (http://www.rpa.com), features cartoonish illustrations and characters that help navigate users through a series of pages about the agency ("Chit'n Chat"), its clients ("Client-O-Rama") and its strategic thinking ("Secret Formula"). Another page, "Ad-e-licious," offers downloadable images and examples of TV and radio spots created by the agency. The site was designed by Rubin Postaer and Organic Online, San Francisco.

Heidi Diamond is out at Ameritech, seven months after moving from VP-marketing at Nickelodeon, London, to VP-marketing and advertising, Ameritech New Media Enterprises, Chicago. Observers have anticipated culture clashes as the Baby Bells turn to traditional marketing and media executives to develop new-media services. Ameritech said a search is under way for a replacement for Ms. Diamond, 34.

Other news:

Prodigy said it will begin phasing in its P2 upgrade for Windows users with 4-megabyte computers within 60 days. P2 is based on hyper-text markup language, or HTML, allowing for simpler navigation between Prodigy and the Internet.... Brookstone will open a store on the World Wide Web with netplaza (http://netplaza.com/plaza)....Jan Gullett was named senior VP-sales and marketing at Broderbund Software, Novato, Calif., from VP-marketing at KFC, Louisville, Ky.... Thomas F. Mandel, a futurist and new-media consultant, died last week of lung cancer at a hospital near his home in Mountain View, Calif. Mr. Mandel, who helped develop electronic editions of Time Inc. magazines and managed the Time Online message boards, was 49.

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