Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ruder builds Seagram business

Published on .

Ruder Finn, New York, is expanding its relationship with Seagram Americas. The promotion agency will manage and publicize the entire Crown Royal sponsorship calendar of entertainment and sporting events and will coordinate a national public relations campaign for the Seagram's gin "Perspectives in African American Art" program.

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: