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Published on .

BIRMINGHAM, Ala.-Russell Corp. is expanding its $7 million "Get tough" campaign this fall from BBDO Worldwide, New York.

Two new spots-"Pile Up" and "Snack Attack"-break nationally today. They will run throughout the back-to-school and football seasons on network and cable TV.

"We want to be as recognized as Nike and Champion," said John Lee, director of advertising, public relations and promotions. "We want to make the consumer aware of the Russell name before they even go to the store."

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