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Russian Public TV names ad head

Published on .

Ad and entertainment magnate Sergei Lisovsky, 34, was named the new head of ORT-Reklama, Moscow, the body controlling media sales on Russian Public Television, the nation's largest TV network, when it resumes advertising July 31 after a four-month ban. His appointment indicates that the channel's media wholesaling system still exists; he replaces Vladislav Listyev, killed in March in possible retribution for his ad ban, intended to stop media wholesalers from skimming profits from the channel. Mr. Lisovsky said Premier-SV and other Russian agencies will be allowed to buy airtime and resell it to advertisers. Changes include giving lower ad rates to domestic advertisers and restrictions on tobacco and alcohol ads.

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