Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The Titanic will be featured tonight in more places than just the Academy Awards ceremony. In a TV spot that begins a campaign for For Eyes Optical, a national chain of eyeglasses stores, the Titanic's captain is asked what is ahead and he responds that it's a cone-shaped cloud. The scene cuts to a super, which reads "Eyeglasses. Starting at $60." DeVito/Verdi, New York, handles; spending is an estimated $10 million.
Most Popular
In this article: