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RX FOR DISASTER STARTS AT $60

Published on .

The Titanic will be featured tonight in more places than just the Academy Awards ceremony. In a TV spot that begins a campaign for For Eyes Optical, a national chain of eyeglasses stores, the Titanic's captain is asked what is ahead and he responds that it's a cone-shaped cloud. The scene cuts to a super, which reads "Eyeglasses. Starting at $60." DeVito/Verdi, New York, handles; spending is an estimated $10 million.
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