Rx.com to launch April campaign

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Online pharmacy Rx.com picked T3, Austin, Texas, to handle a $20 million national ad campaign in April. The campaign will promote the online pharmacy's low prices, convenience and access to health information and licensed pharmacists. The campaign will include TV, print, radio, outdoor and online. The tagline: "Rx.com. Pharmacists focused on your health."

Copyright March 2000, Crain Communications Inc.

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