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Ryder breaks new b-to-b campaign

Published on .

Ryder System, Miami, is launching its first TV and print campaign since it shifted emphasis to business-to-business with an ad in The Wall Street Journal March 6. The ads, created by Ogilvy & Mather Worldwide, are titled "First Name Basis" and feature Ryder employees.

Copyright March 1998, Crain Communications Inc.

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