Ryder breaks new b-to-b campaign

Published on .

Ryder System, Miami, is launching its first TV and print campaign since it shifted emphasis to business-to-business with an ad in The Wall Street Journal March 6. The ads, created by Ogilvy & Mather Worldwide, are titled "First Name Basis" and feature Ryder employees.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: