S.C. Johnson rolling out Dow Slideloc bags

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S.C. Johnson & Son is rolling its Dow Slideloc food storage bags with "slider" closures nationally, expanding beyond current distribution in about 40% of the U.S. An estimated $5 million to $6 million in TV and print ads created by Campbell Mithun Esty, Minneapolis, will break in September. Though the account was moved to Foote, Cone & Belding, Chicago, in January, following Johnson's acquisition of the brand from Dow Chemical Co., the CME ads will continue to be used.

Copyright August 1998, Crain Communications Inc.

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