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S.C. Johnson to select shop for new brands

Published on .

S.C. Johnson & Son as early as the week of the 26th will name an agency to handle the Fantastik, Dow bathroom cleaner, Saran Wrap and Handi-Wrap brands acquired from Dowbrands. The Federal Trade Commission approved the acquisition Jan. 23, contingent on the spinoff of some brands to Reckitt & Colman, which takes over Dow's Spray 'n Wash, Glass Plus, Vivid and Yes! detergent brands. Foote, Cone Belding, Chicago, is S.C. Johnson's agency; McCann-Erickson Worldwide, New York, handles most of Reckitt & Colman's cleaning brands.

Copyright January 1998, Crain Communications Inc.

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