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WELL ... SHE'S NOT ALL EARS

Published on .

In an unusual new campaign, Estee Lauder Inc.'s Aramis unit is using a woman exposing part of one breast in print ads for its men's cologne. "I'm all ears," the ad reads in a campaign themed, "Aramis talks." It's part of an estimated $10 million TV and print effort that includes the launch of two new scents this fall. A TV spot for Tuscany Forte from the Lowe Group, London, and a print ad for Havana, handled in-house, break in October.
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