S.F.'s new Nice agency plucks Sunsweet Prunes

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Sunsweet Prunes, Pleasanton, Calif., moving to expand its product line with the addition of fruit juices and fresh fruits such as grapes and plums, moved its $7 million account to Nice Advertising, San Francisco. Previous agency J. Walter Thompson USA last year produced a fashionlike TV campaign for Sunsweet using director Tony Kaye and tagged "You've never tasted a plum like this before." The new San Francisco shop was founded by the Nice brothers, Tim and Kelly. Tim Nice previously worked at JWT on the Sunsweet account.

Copyright October 1999, Crain Communications Inc.

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