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Saab first advertiser on CNN mirror web site in Europe

Published on .

LONDON -- CNN Interactive and CNNfn Interactive launched on October 6 mirror sites in London that duplicate CNN.com and CNNfn.com in the U.S. The mirror sites allows faster access for European Internet users. The mirroring also enables web advertisers to have a pan-European advertising buy on the new sites, which are located at Europe.CNN.com and Europe.CNNfn.com.

Saab joins the two Europe mirror sites as the charter pan-European online advertiser with the launch of the new Saab 9-5 advertising campaign. The online advertisements are part of a larger pan-European TV ad buy with CNN International.

During the last quarter of 1997, CNNSI.com, a joint sports site with U.S. magazine Sports Illustrated, will set up a European mirror.

Copyright October 1997, Crain Communications Inc.

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