Saab AB is expected to sign a contract by yearend with Lowe
Group of Sweden as its global agency for a uniform brand message, Automotive News
reports Monday. Regional agencies working with Lowe would no longer develop individual campaigns, Saab President Robert Hendry said. The global message would likely focus on Saab's airplane heritage, which Saab Cars USA's agency, Martin, Richmond, Va., is using in ads this year.
Copyright May 1998, Crain Communications Inc.