Saab Cars USA, Norcross, Ga., is joining forces with pro mountain biker Gary Fisher to promote a limited-edition 9-5 wagon that will include a bicycle, the marketer said today at the Chicago Auto Show. Mr. Fisher and his mountain bike team will promote the vehicle on a 40-stop tour kicking off next month. Saab sponsors Mr. Fisher's team, but there are no plans for the cyclist to appear in Saab ads. Also at the auto show, Toyota Motor Sales USA's Toyota Division, Torrance, Calif., said it plans to make a big push in the truck segment in the next 18 months, and today unveiled the 2001 Tacoma Double Cab compact pickup. Ads will break this fall from Saatchi & Saatchi. Toyota said trucks will increase from 38% of the division's sales to nearly 50% in the next couple years.
Copyright February 2000, Crain Communications Inc.