Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(April 23, 2001) -- Saab Cars USA said Lowe Brindfors, Stockholm, won't open an office in Norcross, Ga., to service its $30 million U.S. account. Instead, the account will be handled by Interpublic Group of Cos.' sibling Lowe Lintas & Partners, New York.

Separately, in a belt-tightening move, Saab offered early-retirement packages to 20% of its 180 U.S. staffers, although few ad staffers are impacted. Lowe, New York, handles GM's estimated $200 million GMC truck account. GM also owns Sweden's Saab AB. Saab consolidated its global account at Lowe Brindfors in January, a loss of the U.S. account for Interpublic's Martin Agency, Richmond, Va.

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: