SAAB USA GOES WITH LOWE LINTAS, TRIMS STAFF

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(April 23, 2001) -- Saab Cars USA said Lowe Brindfors, Stockholm, won't open an office in Norcross, Ga., to service its $30 million U.S. account. Instead, the account will be handled by Interpublic Group of Cos.' sibling Lowe Lintas & Partners, New York.

Separately, in a belt-tightening move, Saab offered early-retirement packages to 20% of its 180 U.S. staffers, although few ad staffers are impacted. Lowe, New York, handles GM's estimated $200 million GMC truck account. GM also owns Sweden's Saab AB. Saab consolidated its global account at Lowe Brindfors in January, a loss of the U.S. account for Interpublic's Martin Agency, Richmond, Va.

Copyright April 2001, Crain Communications Inc.

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